Individualised strength & conditioning coaching for athletes who want their training to actually reflect their sport, their schedule, and where they really are right now — not a generic template.
Most athletes aren't undertrained — they're mistrained. Following a plan that wasn't built for their sport, their training age, or the phase of season they're actually in.
Progressive overload only works when the stimulus matches where you are right now. Apply it to the wrong exercise, at the wrong volume, at the wrong time in your season, and the adaptation window closes before it opens.
The gap isn't effort. It's specificity.
1-1 coaching closes that gap — the programme is built around your sport, your schedule, and what your last block of training actually showed.
Four parts, working together — not a PDF you're left to interpret alone.
A training plan built around your sport, current level, and goals — with speed, power, strength, and durability progressed on purpose, not by template.
Direct 1-1 communication and video feedback on technique, so the plan adjusts to how you're actually responding — not just how it looked on paper.
Practical support around body composition, energy, and consistency — built to fit your sport and your lifestyle, not a generic macro sheet.
Training that adapts around niggles and injuries where appropriate, so you keep progressing instead of stopping and restarting every few months.
Structured phases matched to your sport's season and your current training age.
Ongoing 1-1 communication to review progress and adjust the plan.
Submit lifts and movement for direct coaching notes.
Guidance that fits around your training, sport, and schedule.
You can. But generic programming is built to work for the average athlete on average — it isn't built for your sport, your training age, or your current phase of season. That mismatch is where months of adaptation get wasted. 1-1 coaching removes the guesswork.
Coaching starts with an assessment of your training history, sport demands, and current level — recreational through competitive. The programme is scoped to where you actually are, not a fixed template you're expected to fit into.
Free plans and apps can't see how you're actually responding week to week. This is evidence-based coaching with a real feedback loop — check-ins, video review, and adjustments based on your data, not a static PDF.
Many athletes start coaching while managing something. Training gets adapted around the injury where appropriate — load managed, movement adjusted, and progressed safely back toward full training.
At least 3 months is recommended — that's the window needed to properly assess your performance, apply changes, and see measurable progress. Coaching runs monthly, so you're not locked into a long-term contract.
Most athletes don't need more training hours — they need clearer priorities and a better structured week. When training is organised properly, time pressure usually goes down, not up.
If progress has slowed despite consistency, or you're strong but it's not showing up in your sport, that's usually a programming problem — not an effort problem.
Apply below and the first step is a review of your current training and sport demands.
Two minutes. Tells me whether 1-1 coaching is the right fit right now — and gets you straight to my calendar if it is.